[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.herax.cz\/financni-controlling-je-podstatnou-a-velice-dynamickou-cinnosti-v-podniku\/#Article","mainEntityOfPage":"https:\/\/www.herax.cz\/financni-controlling-je-podstatnou-a-velice-dynamickou-cinnosti-v-podniku\/","headline":"Finan\u010dn\u00ed controlling je podstatnou a velice dynamickou \u010dinnost\u00ed v podniku","name":"Finan\u010dn\u00ed controlling je podstatnou a velice dynamickou \u010dinnost\u00ed v podniku","description":"P\u0159esto\u017ee bychom slov\u00ed\u010dko controlling p\u0159elo\u017eili do \u010de\u0161tiny jako slovo kontrolovat, v t\u00e9to souvislosti je tento p\u0159eklad nep\u0159esn\u00fd. Slovo controlling zde vyjad\u0159uje \u010dinnosti, n\u011bco jako \u0159\u00eddit nebo v\u00e9st. Jeho hlavn\u00edm \u00fakolem je toti\u017e snaha usm\u011br\u0148ovat chod podniku. Jedn\u00e1 se o jist\u00fd syst\u00e9m pravidel napom\u00e1haj\u00edc\u00edch k dosahov\u00e1n\u00ed podnikov\u00fdch c\u00edl\u016f. Ve firm\u011b m\u016f\u017ee b\u00fdt uskute\u010d\u0148ov\u00e1n specializovan\u00fdmi pracovn\u00edky \u010di …","datePublished":"2018-02-25","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.herax.cz\/author\/devene\/#Person","name":"herax.cz","url":"https:\/\/www.herax.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"herax.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.herax.cz\/wp-content\/uploads\/img_a313263_w2358_t1523950889.jpg","url":"https:\/\/www.herax.cz\/wp-content\/uploads\/img_a313263_w2358_t1523950889.jpg","height":0,"width":0},"url":"https:\/\/www.herax.cz\/financni-controlling-je-podstatnou-a-velice-dynamickou-cinnosti-v-podniku\/","about":["Slu\u017eby"],"wordCount":389,"articleBody":"   P\u0159esto\u017ee bychom slov\u00ed\u010dko controlling p\u0159elo\u017eili do \u010de\u0161tiny jako slovo kontrolovat, v t\u00e9to souvislosti je tento p\u0159eklad nep\u0159esn\u00fd. Slovo controlling zde vyjad\u0159uje \u010dinnosti, n\u011bco jako \u0159\u00eddit nebo v\u00e9st. Jeho hlavn\u00edm \u00fakolem je toti\u017e snaha usm\u011br\u0148ovat chod podniku.  Jedn\u00e1 se o jist\u00fd syst\u00e9m pravidel napom\u00e1haj\u00edc\u00edch k dosahov\u00e1n\u00ed podnikov\u00fdch c\u00edl\u016f. Ve firm\u011b m\u016f\u017ee b\u00fdt uskute\u010d\u0148ov\u00e1n specializovan\u00fdmi pracovn\u00edky \u010di extern\u00ed specializovanou firmou. Finan\u010dn\u00ed controlling znamen\u00e1 zji\u0161\u0165ov\u00e1n\u00ed vnit\u0159n\u00ed situace podniku z hlediska financ\u00ed, rovn\u011b\u017e se v\u0161ak zam\u011b\u0159uje tak\u00e9 na vn\u011bj\u0161\u00ed situaci podniku. Zde se m\u016f\u017ee jednat p\u0159edev\u0161\u00edm o vztahy s v\u011b\u0159iteli \u010di konkurenc\u00ed. Vnit\u0159n\u00ed a vn\u011bj\u0161\u00ed situaci podniku je pot\u0159eba neust\u00e1le analyzovat, aby se podnik mohl p\u0159izp\u016fsobovat by\u0165 i mal\u00fdm zm\u011bn\u00e1m. Na ka\u017edou zm\u011bnu je pot\u0159eba ur\u010dit\u00fdm zp\u016fsobem reagovat. Aby v\u0161ak podnik mohl reagovat, mus\u00ed um\u011bt tyto zm\u011bny odhalit a identifikovat. Rovn\u011b\u017e je pot\u0159eba ohodnotit jejich vliv na budouc\u00ed chod podniku. Controlling \u010derp\u00e1 informace jednak z mana\u017eersk\u00e9ho, jednak z finan\u010dn\u00edho \u00fa\u010detnictv\u00ed. Zkoum\u00e1 tedy n\u00e1klady a v\u00fdnosy podniku, rovn\u011b\u017e se v\u0161ak orientuje tak\u00e9 na podnikov\u00e9 c\u00edle. Jeho z\u00e1kladn\u00edm n\u00e1strojem je p\u0159edev\u0161\u00edm finan\u010dn\u00ed anal\u00fdza. V\u00fdstupem mohou b\u00fdt r\u016fzn\u00e9 pom\u011brov\u00e9 ukazatele, ukazatele aktivity, zadlu\u017eenosti nebo tak\u00e9 rentability.  M\u016f\u017ee se orientovat t\u0159emi sm\u011bry \u2013 Orientace na c\u00edle Orientace na budoucnost Orientace na \u00fazk\u00e1 m\u00edsta  Jeho z\u00e1kladn\u00ed funkc\u00ed je v\u0161ak p\u0159edev\u0161\u00edm funkce racionaliza\u010dn\u00ed. To znamen\u00e1, \u017ee m\u00e1 s jeho pomoc\u00ed doch\u00e1zet k neust\u00e1l\u00e9mu zefektiv\u0148ov\u00e1n\u00ed v\u00fdroby a podnikov\u00fdch aktivit tak, aby podnik dosahoval co mo\u017en\u00e1 nejlep\u0161\u00edch v\u00fdsledk\u016f. Mimo to m\u00e1 tak\u00e9 funkci koordina\u010dn\u00ed, rovn\u011b\u017e v\u0161ak podporuje \u0159\u00edzen\u00ed. K dispozici je dnes tak\u00e9 spousta program\u016f, d\u00edky kter\u00fdm je controlling pro firmu velmi snadn\u00fd. D\u00edky n\u011bmu pak m\u016f\u017ee doch\u00e1zet k vyhodnocen\u00ed podnikov\u00e9 ekonomiky \u010di rozpo\u010dtu, k vytv\u00e1\u0159en\u00ed kr\u00e1tkodob\u00fdch \u010di dlouhodob\u00fdch finan\u010dn\u00edch pl\u00e1n\u016f nebo k analyzov\u00e1n\u00ed bonity.              4\/5 - (12 votes)    "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Finan\u010dn\u00ed controlling je podstatnou a velice dynamickou \u010dinnost\u00ed v podniku","item":"https:\/\/www.herax.cz\/financni-controlling-je-podstatnou-a-velice-dynamickou-cinnosti-v-podniku\/#breadcrumbitem"}]}]